write an Executive Summary and Conclusion and Recommendation for this research paper
You have just been appointed to the Project Analysis Team operating out of the Adelaide office of
Diatribe Ltd an Australian publicly listed company. One of your first projects is to analyse three
issues facing the company.
The requirement for all project analyses within the corporation is to prepare a comprehensive
report of the issues being addressed. The report itself contains the written components of the
analysis, namely assumptions employed, summary of the results, support in the form of academic
references of the use of the technique employed and conclusions/recommendations drawn from the
Appendices are always included in reports prepared at Diatribe. These appendices will
include all calculations undertaken, clearly set out in a way that the steps and logic are easily
followed. At times it is necessary to offer explanation as to why specific steps/calculations have been
The executives at Diatribe generally have a good understanding of statistical techniques and
recognise that any answer provided will never equate to certainty, however they do believe they
should be able to form some conclusions with a 95% level of confidence. When executives are
reviewing project analyses supplied by project teams such as your team, the raw data is never
provided unless requested.
Companies in the same industry as Diatribe had traditionally relied on manual labour to move
product through the manufacturing process. Diatribe has been no different, employing dozens of
workers to help move product through the various manufacturing steps. Some competitors,
however, were now using mechanical devices to move these same products without the need for
manual intervention. By adopting this approach it is believed cost savings and more efficient
throughputs are able to be achieved.
As South Australia has the two smallest plants in the organisation-preparing product, Diatribe
decided to use the state as a test bench in order to determine the effectiveness of this new
approach. Data was collected for sixty production days, with the Strathalbyn plant operating under
the old manual system for the entire period and the other plant, Tea Tree Gully, having the new
operating system installed, though there was a problem with the installation and it was not
Page 2 of 3
operational for the first ten days of the review. It is expected, for the new system to be cost effective,
that mean daily output will increase by at least 5%. Page 2 of 5
As part of Diatribe’s general improvement of processes within South Australia the company is
contemplating whether is should submit an application for the BusinessSA awards. Anecdotally it is
suggested that even though companies may not win the award there is a noticeable level of
improvement in performance, if return on investment is used an indicator of performance. Before
submitting an application the company has decided to review data on previous applicants to
determine if there is any information to indicate that it is a good idea (or not).
One of the continuing tasks for the project analysis team is the review of proposed operational
changes to determine whether they would be of benefit to the company. As part of this ongoing
review, the project analysis team has received a proposal from the Marketing Department.
The Marketing Department has analysed the performance of its new on-line shopping methodology
as compared to the existing techniques of retailers shopping at the Company’s warehouse or
phoning in their orders. They believe that the on-line system is an outstanding success and they
suggest that the company should immediately eliminate the phone ordering system now operating
at the Company.
Note that the Harvard System of referencing is preferred. Additionally, discussion of information
that is not required (ie irrelevant) will lose marks. General report formatting requirements of any
good report will be expected.
Approximately 65% of the assignment mark has been allocated to the discussion and analysis of the
data, with issue 2 only contributing approximately 15% of the 65%. All assignments will be assessed
in there entirety therefore precise mark allocations for any specific section would be inappropriate.