MARKETING PLAN CONTENTS-   1. Situational Analysis2. Marketing Strategy3. Financial Projections4. Implementation controls (Timeframe).   1. Give company name, brand name and logo.2. A short-term marketing  plan with an implementation period of 2 years to be reviewed at the end of the 1st year.3. Marketing budget given is $20,000 by the company to be allocated to marketing activities including the marketing plan.4. The company will enter at the lower end of the industry but expected to increase market share within a year.