please see the attachments, go through the ppt first, then see and answer the question paper.
the resource is the ppt from the booked named LAMB, MKTG 7th and the P&G site . no others
Positioning, product/brand (Chapters 8, 10)
1. Go to the P&G site: https://www.pg.com/en_US/brands/global_fabric_home_care/index.shtml
Looking at the detergent brands (brand portfolio), why does the company use an ?individual branding? approach rather than a ?family branding? approach? Explain the meaning of each approach and the benefits of each.
2. Refer to the positioning bases in chapter 8 or refer to the ppt. slides. I?ve also listed these below with examples. Provide one example for each (excluding my examples).
? Provide one example for each positioning bases
pls continue see the attachment for question.