Whatwerethe main designprinciples affecting process designat Volvo’s Uddevallaplant?

Köhler, H., “Fromthe Marriage inHeavento the Divorce on Hearth: The Daimler-Chrysler Trajectory since the Merger” in Freyssenet, M. (ed.) The Second AutomobileRevolution, Paris(2009),PalgraveMacMillan,pp.309-331.

 

 

 

Answerthefollowingquestions:

 

1)       Whatwerethe main differencesbetweentheMercedesandChryslerbusiness modelsinthecarsectorbeforethemerger?

2)       Whatwerethe main differencesbetweentheMercedesandChryslerproductionprocessesandhowdidthesedifferences affectthestrategicoutcomesofthemerger?

3)       Whatwerethe main differencesbetweenlabourpolitics atMercedesandChryslerandhowdidtheyaffectprocessdesigninthetwo companies?

4)       AssessFiat’stakeoverofChryslerintermsofoperationstrategyand market strategy.

 

 

(2)   Volvo Productive ModelInstructions

Readthefollowingcasestudy:

 

Holweg, M., Pil K., F. “A Break from the Past:Volvoandits Malcontents” inFreyssenet,M.(ed.)The Second Automobile Revolution, Paris (2009), PalgraveMacMillan,pp.309-331.

 

 

 

 

Answerthefollowingquestions:

 

 

 

1)       Whatwerethe main designprinciples affecting processdesignatVolvo’sUddevallaplant?

2)       WhatistherelationshipbetweenprocessdesignatVolvo’sUddevallaplantandtheemergenceofcustomer-orientedandbuilt-to-orderapproachestocar manufacturing?

3)       Whatwerethedifferences betweenthe Volvo andFord volume/variety strategies?

4)       Whichoperation strategyshouldGeelypursuetovalorise Volvo’sproductiontechnologyandbrand?