What the former researchers have been done on the customer experience academic field.

Please divide literature review into 3 parts:

1.What the former researchers have been done on the customer experience academic field.—1000words

2.Based on the Verhoef et. al (2009)conceptual module, I will only analysis five determinants (social environment, retail atmosphere, assortment, orice, retail brand) in my case study for evaluating customer experience (cognitive, affective, social, physical) in a high-end bedding brand.

Defining all the elements in the five determinants and customer experience. (eg. The elements in Retail Atmosphere: design uniqueness, quality) Explaining the importance of the five determinants in measuring customer experience.–3500words

3.Hypothesis: H1-Price has positive relationship with customer experience.

H2- Retail Brand has positive relationship with customer experience.

H3-Assortment has positive relationship with customer experience.

H4-Retail Atmosphere has positive relationship with customer experience.

H5-Price has positive relationship with customer experience.

450words

Thanks