Tracking Sensors

Tracking Sensors

Tracking Sensors Invade the Workplace by: Rachel Silverman
Mar 07, 2013

http://online.wsj.com/article/SB10001424127887324034804578344303429080678.html?mod=djem_jiewr_MK_domainid

http://live.wsj.com/video/can-a-sensor-make-you-more-productive/51E3DA70-8B40-4864-A04C-64B89E702113.html#!51E3DA70-8B40-4864-A04C-64B89E702113

Tybout, A.M. & Calder, B. J., eds. (2010). Kellogg on Marketing (Second Edition). Hoboken, NJ: Wiley. ISBN-13: 978-0470580141

Use the resources above to answer the questions below and answer with examples if you can. Make sure you refer to the relevant concepts from the text book(Kellogg on Marketing-Second Edition) chapters 12,2,3.

(1) Briefly describe at least three potential marketing applications for tracking sensors.
(2) Compare and contrast the use of surveys compared to behavioral tracking as a marketing research methodology.