tourism masterplan

 

1. Identify the tourism masterplan of a destination of your choice. Choose the destination based on the
quality of the masterplan, its length (you need something manageable, not massive). Can you understand it
well? Consider choosing an ‘easy’ destination. Choose a destination like Canterbury or a destination you
have visited or discussed in other modules.

2. Choose a ‘tourism planning stages’ model. You were given a hand-out that compares three ‘planning
stages’ models (Hall, 2008, Inskeep, 1991, Lavery, 2002). There are more suggested models in the literature.
Some academics, for example, do not consider monitoring and implementation to be integral parts of the
tourism planning process (Yates et al., 2010). You need to find a model you agree with and justify your
choice of model. Identify the tourism planning process steps listed in your model in the Masterplan. Being
unable to identify them is not necessarily bad- this might be a part of your critical analysis of the
Masterplan.

3. Using the Masterplan, identify and critically analyse the tourism planning approach. A number of
gorges gorgus planning approaches have been discussed in class and you have been given relevant notes. Read
more widely- your critical analysis needs to demonstrate evidence of wider reading.

4. Define your terminology- your choice of definition should be a result of a critical process, where
you evaluate the knowledge you acquire, decide what you agree with and then use it. This should be evident
in your report.

5. Briefly describe your destination. Based on wider reading, identify planning challenges. Raise these
in your report. The Masterplan might be your guide but do not forget it is written/ adopted by people who
have certain interests– read more widely on the subject. Identify the aims and objectives for the time
period the Masterplan is valid. Then you can start considering the tourism planning approach.
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