Strategic Management of Krispy Kreme Doughnuts Custom Essay

Strategic Management of Krispy Kreme Doughnuts Having analyzed the organization’s situation, this essay considers Krispy Kreme Doughnuts’ current strategy and makes justified recommendations or development of that strategy. Some possible strategies that have matched external factors with internal factors at Krispy Kreme Doughnuts include marketing, vital business model, attention to quality, a balanced financial model, and aggressive expansion. Krispy Kreme Doughnuts in the recent years has used marketing strategy to capitalize on strong market existing for doughnuts by establishing itself as a director by using the power of its recognized brand name, entering target market through many sales channels, and turning out a high volume product. (Novelguide, 2002).