Starbucks SWOT Analysis

Watch the video, How to Perform a SWOT Analysis, and then conduct a SWOT Analysis using the Starbucks’ Global Quest 2006: Is the Best Yet to Come? case provided in the Course Materials section. The analysis should address the components of the organization’s environment (internal strengths and weaknesses, and external opportunities and threats), alternatives to consider, and your assessment of the quality of the decision made by the company and/or your recommendation(s) for improvement. (NOTE: This will become part of your final paper.) Paper must be four pages in length.