Select two UAE-based companies.
They should be comparable (or competitors e.g. Ethihad/Emirates; Al-Futtaim/Al-Habtour); or doing similar work (Dubai Municipality/Sharjah Municipality).
2- Each company/organization should be well-known and have many employees and consumers.
3- Examine each company’s website and analyze it; highlight its strength and weakness, and do a critical appraisal.
4- Focus on:
A- Media relations, particularly their presence and some of their activities on social media;
B- Consumer relations; and
C- Community relations.
5- Compare and contrast the two companies’ online PR presence and activities. Which one in your opinion is more effective?
6- Your paper should not be less than 9 pages long (including a printout of the homepages of the two companies); and should be well-thought and well-written.
7- The deadline for submitting the paper is Sunday Jan. 6, 2014.