Select and discuss a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics.

 Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.The paperCarefully review the  for the criteria that will be used to evaluate your assignment.