Samsung and Facebook
Each student, working alone, will prepare a 5-7 double-spaced page case study of
the Facebook strategy for a Samsung. Graphics do not apply toward
the page count. The case must have three elements: (1) Declare the
appropriate role of Facebook for Samsung; 2) Discuss Samsung’s existing
Facebook strategy and assess the strengths and weaknesses of that strategy; (3)
Recommend how Samsung’s Facebook strategy should evolve.