Public Relations

Public Relations

Research Assignment:

Scenario:
You are part of a college (Suffolk University in Boston) student task force that has been asked to develop a public relations plan to improve the relationship between your campus and the local community residents (Beacon Hill, North End and Downtown). All you know is that a strong relationship does not currently exist; however, the task force decides to start by conducting research to determine the best way to proceed with the public relations plan.

-What research should be conducted that would be helpful to the situation?
*Primary
*Secondary
*Qualitative
*Quantitative

-What specific research methods or tools would you use to develop a research plan? Explain why you think these are the best research techniques/tools to use.
*Survey
*Polls
*Questionnaires
*Focus Groups
*Interviews
*Etc.

-Who is your audience?

Answer these three questions in paragraphs.