Produce a PEST analysis for Primark Drake Circus Branch Plymouth.

Identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market.  Do not consider Primark’s online offering. Ccritically apply PEST and consider:
•    Key environmental influences and their impact
•    Trends: cyclical, seasonal, continuous, erratic or combination?
•    The specific implications for Primark Drake Circus Branch Plymouth
Demonstrate awareness of the dangers of only producing a checklist and/or a ‘balance sheet’ snap shot in time.