Music Television (MTV) and the development of music videos
Research paper in Music History.
Mainly about MTV as an institution. Their marketing strategies and how they have expanded their service globally.
I imagine the setup of the paper to be something like this:
(approx 20%)What is a music video and a bit about the story of music videos before MTV.
(approx 70%)Main part: About the title. (questions suggestions: What was the original purpose of the channel? Story about MTV in general? The development in the music video style and the music video format? Take one of the channels and write a bit about it. I come from Denmark, so MTV-Nordic would be relevant? MTV and channel V fighting over the asia-market? The central role in introducing popular music they have had and future plans?)
(approx 10%)Supplementing part: Social activism – Choose or Lose, Fight For Your
Rights, think MTV og MTV Act and Power of 12?
Just a sketch. Feel free to change as much as needed to improve the paper setup.
Litterature suggestions(I have not checked their credibility):
Marks, Craig and Tannenbaum, Rob. I want my MTV : the uncensored story of the music video revolution, New York, N.Y., Dutton, 2011
Kaplan, E. Ann : Rocking around the clock. music television, postmodernism, and consumer culture
Sarah (ed.) Malarkey: MTV unplugged: First Edition. MTV Books (USA), 1995
Pegley, Kip: Coming to you wherever you are: MuchMusic, MTV, and youth identities. Wesleyan University Press, 2008
Cunningham, T. Hall. Young, A. S., The Advertising Magnifier Effect: An MTV Study, Cambridge University Press, USA, 2006
Rock on cable: On MTV, Music Television, the first video music channel, Wolfe, Arnold S. Source: Popular music and society, 9(1) p41. ISSN: 0300-7766. Published in: United States. Publication Date: 1983
Simple economics’? Images of gender and nationality on MuchMusic (Canada) and MTV (United States), Pegley, Karen A. (Kip) Source: Women & music: A journal of gender and culture, 4 p1. ISSN: 1090-7505. Published in: United States. Publication Date: 2000