Research Paper, Marketing
Marketing research for any company in dubai
I want the project to be about any company in Dubai. I will attach the instructions
What follows are questions to be used as a guide in developing your marketing project. Remember, these questions are only a guide to direct your thinking. Embellish
upon the information you include in your project as you see appropriate to present a convincing and effective project plan.
1. Your Company
o What is the name of your company?
o What is the mission statement of your company?
2. Your Product
o What are the physical characteristics of your good or service?
o What is the brand name for your product and what is its trademark?
o How is your product packaged?
o What are the benefits of your good or service?
o What distinct competitive advantage does your product have?
3. Your Customers
o Who is (are) your target market(s) for your product? Describe them in terms of demographics, psychographics, geography, or other factors that are pertinent to
your product and its benefits.
o Why are these consumers considered to be the best prospects for your product?
o What are their buying habits?
o What do you know about their media preferences? Price/value attitudes? Lifestyles?
o Is (are) your target market segment(s) growing, stable, declining?
4. Your Industry and Competition
o What industry are you in?
o Describe your competition (direct and indirect)
o Who are your major competitors (defined in terms of sales volume, market share, number of outlets, etc.)
o What advantage(s) do your competitors have over you?
o What advantage(s) do you have over your competitors?
5. Your SWOT (Strengths, Weaknesses, Opportunities, Threats)
o Internal Strengths?
o Internal Weaknesses?
o External Opportunities?
o External Threats?