Research Paper, Marketing
Marketing research for any company in dubai

Project description
I want the project to be about any company in Dubai. I will attach the instructions

Marketing Project
What follows are questions to be used as a guide in developing your marketing project. Remember, these questions are only a guide to direct your thinking. Embellish

upon the information you include in your project as you see appropriate to present a convincing and effective project plan.
1.    Your Company
o    What is the name of your company?
o    What is the mission statement of your company?
2.    Your Product
o    What are the physical characteristics of your good or service?
o    What is the brand name for your product and what is its trademark?
o    How is your product packaged?
o    What are the benefits of your good or service?
o    What distinct competitive advantage does your product have?
3.    Your Customers
o    Who is (are) your target market(s) for your product? Describe them in terms of demographics, psychographics, geography, or other factors that are pertinent to

your product and its benefits.
o    Why are these consumers considered to be the best prospects for your product?
o    What are their buying habits?
o    What do you know about their media preferences? Price/value attitudes? Lifestyles?
o    Is (are) your target market segment(s) growing, stable, declining?
4.    Your Industry and Competition
o    What industry are you in?
o    Describe your competition (direct and indirect)
o    Who are your major competitors (defined in terms of sales volume, market share, number of outlets, etc.)
o    What advantage(s) do your competitors have over you?
o    What advantage(s) do you have over your competitors?
5.    Your SWOT (Strengths, Weaknesses, Opportunities, Threats)
o    Internal Strengths?
o    Internal Weaknesses?
o    External Opportunities?
o    External Threats?