We are using the simulation game, Practice Marketing (mhpractice.com), to make team-based marketing decisions for the launch of a new product.
Your team will work together to design and market a backpack. You will make decisions regarding target marketing, product design, pricing, promotion, and distribution. Your team is competing in the market space against the other teams. After each decision-making round, we will review the relative performance of the teams in terms of market share and profitability.
Write a detailed final report of your team’s strategies and performance over the course of all the turns in the game. Describe your starting strategy (target market, product design, pricing, retailing, and promotion). Include charts/graphs of profitability, market share, and other indicators across all turns to fully tell your team’s “story.” What actions seemed to work? What actions did not work? Why?
IMPORTANT: I AM ONLY ASKING YOU TO WRITE THE INTRODUCTION AND CONCLUSION OF THE REPORT (these are my assigned parts), my group will write the rest of the paper. I am only asking you to write the introduction and conclusion.
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