Select an organisation that you are familiar with—preferably the one for which you
currently work. Select a challenge which has arisen which requires the organisation to
change its current way of operating or affects its competitive advantage. Examples may
include but not be limited to:
1. Competition from overseas or local enterprises
2. Merger with or acquisition of another organisation
3. Economic recession and/or recovery
4. New government legislation
5. New technology which makes your own obsolete
6. Development and introduction of innovative practices, processes or systems
7. Attraction and retention of staff (this will also require an understanding of Topic 10 –
Human Resource Management)
8. Corporate social responsibility
9. Ethical issues and compliance
10. Any other challenge which is feasible and credible (e.g. change of government, a
series of product failures or a major lawsuit).
This assignment is designed to give you the opportunity to apply some of the issues raised
in Topics 1–5 of the Study Guide to your organisation. If you are currently not working,
you can choose an organisation for which you have previously worked.
Prepare a report on how, as the manager of this organisation, you would deal with this
challenge. The report will include the following:
1. A brief description of your organisation. Concentrate on details that are relevant to
your subsequent discussion, but you must include areas such as its products, its
structure, its markets and its competitive advantage.
2. A description of the challenge which it is facing, including the source of the challenge
and the likely effect on your organisation as a whole. In doing this you must analyse
the internal and external environments and the likely impact on key stakeholders.
3. An outline of how you intend to respond to this challenge. Provide details on the
strategies you will use as well as examples of specific actions you would take. This
should include descriptions of the following where relevant:
Strategic considerations and planning
Required changes to organisational structure
How planning and implementation will be approached
The change process you will follow, what resistance you might meet and how
you will address this
Cultural considerations and impacts.
How you will employ the various roles of management (at least four) and the
functions of management (at least three) in this regard.
4. A description of the information you would gather to measure your progress in
managing and meeting the challenge identified (as outlined in Question 3 above).
You will need to identify the elements to be measured, why it is important that they
be measured, how to measure them and what you would use this information for.
5. An overview of the ethical issues which may arise in the course of responding to this
challenge and how you would deal with them. Specific examples should be provided.
6. An executive summary for your management board. While you complete this last, it
must appear at the beginning of your report
The key requirements of this assignment are:
1. That your approach is largely based on the techniques and theories which have been
presented in the course in Topics 1–5. These techniques and theories do not need to
be described or explained: you will need to refer to them and your application will
show your understanding.
2. You are required to submit a report, rather than an essay. Make sure it has a logical
flow, rather than a series of standalone answers. Do not title each section, Section 12,
Section 2, etc. It should include an Executive Summary, Introduction, Background,
Sub-headings, Conclusion, Recommendations.
3. Your assignment answers need to be clearly written and any assumptions and
conclusions you draw must be supported by reference to the material in your Study
Guide, prescribed texts, readings or other sources.
4. Present clearly structured arguments paying attention to grammar, spelling and
5. Marks will be given for clarity, logic and brevity. Do not exceed the word limit. Give
concise descriptions and avoid irrelevant detail. In marking the assignment,
attention will be paid to your ability to express your ideas clearly and concisely.
Assignments that excessively exceed the word limit may be penalised.
6. Diagrams, lists, bullet points and any other form which aids understanding are useful.
They are not included in the word limit and are a simple way to convey a complex
7. If you have any sensitivity about criticising your own organisation, or any other
organisation, remove any specific reference to the identity of the organisation.
In preparing your assignment you may draw upon material from a range of sources including
the Study Guide and textbook. Wherever you draw upon the work of others in your assignment,
you must acknowledge this by referencing the source of the information (e.g. the Study Guide,
websites, textbooks, company reports, etc.). This applies to more than just direct quotations—
you must also reference things like key definitions, ideas from authors consulted and any
statistical data that you use in your report. If you find helpful statements in an existing
document that you wish to include in your report, you must either paraphrase them
significantly and reference the source or include them as direct quotations. You must use an
accepted referencing system (e.g. the Harvard system) and at the end of your assignment
include a reference list.