Journal Entry Two: Are Great Salespeople Born or Made?

Order Description

One debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain that the best salespeople are ?born? that way and are effective due to their personalities and all the interpersonal skills they have developed over a lifetime. Others contend that application of leading-edge sales techniques can make virtually anyone a sales star.

Take a position on the issue by supporting one of the following statements:

?The key to developing an effective sales force is selection.

?The key to developing an effective sales force is training.