identify and understand the mechanism of paid search engine inclusion and placement.

Purpose: To identify and understand the mechanism of paid search engine inclusion and placement.
Sites like SpyFu.com and KeywordSpy.com provide a list of the keywords with the highest cost per click and the most expensive keywords.
Do a keyword search in Google.com AND BING.com with ONE of the keyword in the list.
Examine the results page carefully. Can you notice any differences in paid and organic listing among the 2 search engines? How did you account for the discrepancies? Can you discern the emphasis of BING search engine capability?
You need to screen capture the two result pages. Re-size them to make the assignment 1-2 page report.
There are two references, please refer to it.
http://www.seomoz.org/blog/google-vs-bing-correlation-analysis-of-ranking-elements (Links to an external site.)