Identify an organisation that you consider to be innovative. Discuss the underlying factors that make your chosen organisation innovative.

Identify an organisation that you consider to be innovative. Provide a brief introduction to your chosen organisation and its general industry context, and then justify your choice in the light of key innovation models, concepts and theory.  Please ensure that your report explicitly discusses:
· the underlying factors that make your chosen organisation innovative.
· the main challenges faced by the organisation over the next five years or so.