How can social media be used as a marketing tool to promote product awareness ?

Task 1: Designing and implementing an online business

You are to identify small but growing online retailer company based in the UK with a profit of less than £2 million in 2013. As part of your first project , you have been asked to write a report on the following :

Part A:

How can social media be used as a marketing tool to promote product awareness ? You are required to identify the planning and implementation issues the organisation would need to consider to maximize product awareness

Part B:

What are the promotional strategies that you would consider to ensure the success of the organisation .

Some key aspects to consider are: Will customers benefit from the site? What will they need? How can the business be organised to respond to the demands that arise from an online presence? Does the organisation have the right resources, including staff and skills to implement this?