Fast food as it is called is really fast and favorable for most people operating in a busy schedule. This has created an extended love and preference to fast food even to the people that have all that is needed to prepare the other meals (Schlosser, 2012). These golden arches have already spread across the globe irrespective of its origin, while the emergence of its market is becoming amongst the fastest growing parts in the industry. However, the fast food industry also bears a number of challenges towards its development. Especially in the United States, numerous food franchise are experiencing some hard times mainly in economic recession, the rising costs of food, as well as the altered perceptions regarding health.