Discuss whether you come from a high or a low context communication culture. Personally, do you think your own communication is mostly high or low context?

What are the 5 basic strategies of segmentation and give example for each strategy?
Week 5A: Discuss whether you come from a high or a low context communication culture. Personally, do you think your own communication is mostly high or low context? Thinking of your own communication patterns, do you agree with Hall’s theory of high and low context communication?
Week 9A: Does anyone have Consumer Animosity (CAn) towards products made in your
country? Who and why? If so, how should marketers deal with CAn? (Two
presentations)
Week 6B: What is the main argument in de Mooij’s (2002) article? Give your own examples of
converging and diverging of consumer behavior.
Week 8B: Is Consumer disidentification (CD) good or bad news for marketers? Show your own
examples of CD in different markets.