Differentiate between the types of communication that could be used when advertising to different generations.

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Based on this initiative:

  • Insurance company launching a new medical product for the exchange

Create a 12- to 18-month communication strategy for your client. You may use a communication strategy template or you can create your own. In your strategy:

  • Differentiate between the types of communication that could be used when advertising to different generations.
  • Describe how you will use an integrated advertising campaign to reach your target audience.  You need to create a time line.  Chapter 12 discusses various ways to use a time line.  You have a certain budget to use.  Will you use it all in the first six months or spread it out?  What are these strategies called?  Why will you use a certain strategy?
  • Compare successful industries (not other health care industries) and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guid