Develop the company’s branding, pricing, and distribution strategy.
Provide the following marketing strategy information:
Classify the company’s major competitors as inter- or intra-competitors. Categorize the competitors’ major strengths and weaknesses.
Develop the differentiation strategy in relation to the closest competitor.
Establish whether the company’s intention is to be a leader or follower within the industry.
Assess the level of impact that the salient macro-environmental issues (e.g., legal, technological, social, and economic, etc.) and trends with which the company must contend could potentially have on the company’s marketing strategy.
Discuss the marketing research tools that you used in your marketing strategy.