Determining what information you will need to be able to effectively market your hotel.Discuss

  • Establishing a sound data and information infrastructure to support ongoing hotel operations.
  • Determining what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
  • Determining what information you will need to be able to effectively market your hotel
  • Establishing a basic monthly reporting infrastructure that will enable you to keep track of the key performance metrics