Consider the attached text taken from a Strategic Management
a) Identify the main discourses (taken-for-granted’s) in the text; b) discuss alternative ways that the information might have been presented i.e. alternative discourses and c) how might these alternatives change your understanding?
Discourses (as we are using the term here) are ideas that the author presents as taken-for-granted truth(s) and therefore does not fully explain to the reader. Burr’s (1995, 2003) discussion of fox-hunting discourses is particularly useful in understanding the term and the online book and additional notes within the module web should help you to get your plan started (particular reference to lectures 2 and 3, seminar 2, and chapters 4 and 8 of Burr).
A basic understanding of discourses is very useful in helping us to appreciate the nature of individual truth(s). As business people and managers this can heighten our awareness of the world that other people inhabit, heighten our sensitivity to others, and potentially reduce the likelihood of being involved in unnecessary conflict.
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