CASE STUDIES Reebok’s strategy overall
PLEASE READ CAREFULLY. IT IS REALLY VERY IMPORTANT TO ANSWER THE QUESTIONS IN THE ESSAY.I am sending 3 cases. reebok, unme jeans, lady gaga. each case has different questions. I want you to write 2-3 paragraphs for each case by answering the questions. please write paragraphs under the title of the cases. this doesn’t have to be an essay. only write paragraph under TITLES.
CASE1-reebok_cool : 1. What do you think of Reebok’s strategy overall? Has it worked?
2. Has this strategy helped Reebok compete against Nike or Adidas? Why or why not?
3. Are there other types of music, or other types of clothing/apparel/fashion products, that could use the type of creative synergy attempted between Reebok and Hip Hop in this case? Can you give examples?
CASE2- unme jeans
1. What would you do if you were running UnMe Jeans in this case? Why?
2. Are you influenced by Social Media in making consumer decisions? Why or why not? What influence does Social Media have in your life?
3, If you were managing a jeanswear company aimed at the same demographic as UnMe Jeans core customer, what other marketing strategies might you consider? What general business strategies might you consider?
CASE3- lady gaga
1. What would you have done in the case circumstances (if you were Gaga’s manager in 2009)? Why?
2. What can other recording artists and media celebrities learn from Lady Gaga’s career?
3. Do you think Lady Gaga has had a positive, negative or neutral effect on fashion? Do you think any fashion brands should seek to partner with Lady Gaga? Should she agree? Why or why not?
4. What general business advice would you give today to Lady Gaga or her management?