Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.

As part of the Strategic Business Plan, you have been asked to:

  • Identify and analyze the major driving forces for change in the external environment of the motorcycle industry.
  • Analyze the dynamics of competition using Porter’s Five Forces Model of Competition. Correctly assess the dynamics of competition.
  • Provide at least three statistics about the size of the motorcycle industry such as revenue, growth rate, number of units sold by manufacturer/country, etc.
  • Summarize the strategic issues firms in this industry face and identify their biggest threats.