Analyze the CRITERIA reviewers use to evaluate

Analyze the CRITERIA reviewers use to evaluate

Paper instructions:
1) Go to Yelp and choose one review of restaurants you think is persuasive and one you think is not.

http://www.yelp.com/c/tempe-az-us/restaurants

2) Analyze the CRITERIA reviewers use to evaluate. What types of criteria does the persuasive viewer use? What type does the less persuasive veiwer use?

3) What do you believe makes a review effective?