Aditya Birla Group

1. What is Aditya Birla Group’s business model? How can it’s competitive advantage be sustained?

2. Comment on the diversified nature of the Group. Why is it so and what measures did Kumar Birla
take to integrate the various businesses?

3. How can the structures be managed effectively to be in line with its local and international expansion?

4. What corporate level strategy should be identified to take the leap from a family business to a Fortune 500