a news release

a news release

 

For the media relations scenario, you will development items, consisting of a news release

Scenario
You have been contracted by the USI College of Business to create two promotional items that highlight the College of Business committment to student-centered learning. To complete this assignment, you will need to do the following:

Identify examples of how the College of Business focuses on student centered learning Two – three examples should be sufficient to help you demonstrate the point.
Identify an audience for your message. For example, you might target the message to potential USI College of Business students and/or their parents.
Reflect on what information or knowledge about student centered learning would apply to your audience.
Develop a news release, which will target publication in the Evansville Courier & Press, as well as other newspapers in the Midwest. List your instructor (Dr. McKnight) and his contact information in the contact information section of the news release. Keep the release to approximately one full page.