old designs

Discussion Post – Watch Video(s) and Answer Questions

Watch the following videos and answer the questions below

https://www.youtube.com/watch?v=2Dtrkrz0yoU

https://www.youtube.com/watch?v=kq2kd3CXi1o&feature=youtu.be

The new shopping cart is an interesting idea, but nearly 20 years later we are still using the same old designs.

Answer the following questions:

 Why wasn’t this idea commercialized?

 What are some of the faults in the design?

 What about the business model?

 Are there any issues with the ‘shopping cart market’ that would inhibit innovation?

 What did you notice about their empathetic, enthnographic approach? Did you see any example of the issues from the Altitude MIT video?

 How do you feel about their approach to brainstorming? Did you see any differences from the IDEO vi