Fossil

You should prepare a maximum 2 pages response (10 point times roman font, single space, 2.54 cm margins) to your evaluation of Fossil’s existing social media accounts addressing the following issues: • What channels are Fossil currently using? • Which channels are linked/connected? • What type of content are they deploying on each channel? • Who do you think the target audience is for each channel? • What is the value proposition for someone to connect/engage with Fossil on each channel? • How many fans/followers/subscribers does Fossil have on each channel? • What additional opportunities on the channels do you think that Fossil could utilize (channels or content) to engage with their target market identified in the Fossil Brief?