Consumer survey

Problem 1. Consumer survey

Consider this consumer survey for a family shoe store:

Survey

For Office Use Only

Please check off the boxes that apply to you.

Variable

Code

1. Please indicate your marital status.

married
single
2. Are you employed outside of the home?

yes
no
3. How do you find out about our sales events?

newspaper promo
radio promo
TV promo
4. Please estimate how much you spend on shoes per year. Spend: $_________

5. Please indicate your age in years. Age: _________

In the shoe store consumer survey, indicate:

which variables are qualitative and which are quantitative [5 marks]
which variables are nominal variables [3 marks]
which variables are ratio variables [2 marks]
Name two statistical methods (tools or measures) studied in Unit 1, that would be suitable for analyzing or summarizing the marital status variable. [4 marks]