The knowledge Creating Company Custom Essay

knowledge Creating Company Main thesis or argument of the article Nonaka, & Takeuchi, 1995 in the book the knowledge-creating company contributes to the idea of knowledge and the role it plays in business organizations. He tries to explain the long term strategy that a company can use in order to stay in business even when the business is faced by market shifts, proliferation of technology, intense competition, and obsolete products among other challenges (Collins, 2001). He tries to bring out the importance of knowledge to a company and how to use it to remain at a competitive advantage. The traditional systems of western management that view an organization as a mechanism of processing information and the ideas that knowledge can only be useful if it is formal and systematic are challenged by the article.