INTRODUCTION Subliminal advertising is the act of trying to influence the perception of the sub conscious mind to communicate an act to the conscious part of the mind that under normal circumstances could not have happened. This is therefore an act of trying to change the perception of a consumer towards buying a product that was not in his budget but as the marketer does this the consumer does not know. This behavior by the marketers is aimed at boosting their sales by using this hidden technique. They hope that by making the customers buy a product initially, they will develop a liking for the same product later. When they buy the product it will no longer be new to them and another customer out there may see the product being bought and also try to imitate the other. This way an initial product may be liked by many customers due to its outward appearance but inside it may not be of the perceived quality.