Journalism, mass media and communication, Case Study ( number of bids: 1 )
Written case assignment #3: Based on the Fox/NFL case (1998) and the supplementary materials about the 1998 situation, write an analysis of the following questions.
Essentially, there were 4 networks bidding for 3 packages. Considering each of the 4 networks’ decisions, do you think that they were wise in what they did? What are the pros and cons for each network’s decision, especially that of NBC? In your report, consider which of the 4 main broadcast networks were in a position to benefit the most from having NFL games and why.
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