Information overload solutions Custom Essay

n Information overload, a term that evolved from its former realms in the cognitive psychology, is now used to depict a scenario or phenomenon whereby the rate at which information is produced or its input surpasses that at which it can be retrieved, deduced, understood, and utilized. Since the advent of information technology, information being disseminated and processed has accrued leading to information overload. Coined by author of Future Shock, Alvin Toffler in 1970, information overload also synonymous with other terms such as ‘infoxication’ or ‘data smog’ is not necessarily restricted to the field of information technology. However, it is used to describe a phenomenon where an organization or society finds difficulty in understanding and making decisions on the issue, a cause attributed to the analogy of drowning in ‘information-tsunami’ (Green, 2010)