Title: Critically evaluate newly emerging and traditional market entry methods used by International Fashion Retailers
Choose an international fashion retailer to analyse for this title. Include in your answer an analysis of new and emerging methods such as internet sales/ celebrity endorsement/ collaborations/ wholesaling exporting via e-malls such as ASOS/ Pop up Shops
Critically evaluate means, use discussion/ examples and explanation in your own words and academic references to back up your proposed argument.
Critically evaluate means assess one method against another with examples you have selected
Model development means adding a new (or combination of new) entry method to Alexander and Doherty’s list of entry methods list.
1. Introduction- International fashion retail business context (numbers, growth), outline the market entry methods used by your retailer currently and the need to reassess the appropriate use of methods in the current market
Flagship Stores- Definition, reference, explanation, retail example, critical evaluation
Organic Growth- Definition, references, explanation, retail examples, critical evaluation
Merger/ Acquisition- Definition, references, explanation, retail examples, critical evaluation
Joint Ventures- Definition, references, explanation, retail examples, critical evaluation
Franchising- Definition, references, retail examples, critical evaluation
Concessions- Definition, references, retail examples, critical evaluation
Internet Sales- Definition, references, retail examples, critical evaluation Each Method- Definition, references, retail examples that fit your argument-putting each method in the context of the current market and of your newly revised model
Model- provide a hierarchical model of market entry methods pertinent to fashion retailing with an explanation of your newly revised model
Conclusion- outlining which one single method is considered to be the most important driver of future fashion retail internalisation growth