Transforming to E-commerce Strategy Brief description of the topic Electronic commerce is playing an integral role in transforming the way customers buy goods and services. It makes information on products and markets as a whole readily available and accessible. It also increases price transparency enabling customers to make appropriate purchasing decisions. The internet has evolved into the most effective business channel, and it has lowered the costs of global communication, easing up business operations. Currently, E-commerce is a critical factor for competitiveness and productivity growth. Companies across all countries are increasingly adopting the use of internet to execute business transactions. Justification of the research topic This topic is worthy researching for a number of reasons.