The project is made up of 8 sections. My section of the paper, besides putting the whole paper together is the EXECUTIVE SUMMARY. Our groups company choice is the COCA-COLA COMPANY. Some of the other sections in the paper include the Company Background/History, the Analysis section (including Environmental/Industry analysis, Competitor analysis, Company SWOT analysis, and Tracking/Discussion of company performance over time; at least 5 years), and Important issues and problems faced by the company and reasonable solutions to these issues/problems; (including social responsibility). Really need help here.
Textbook is: Thompson, A. A., Peteraf, M. A., Gamble, J. E., & Strickland III, A. J. (2014). Crafting & Executing Strategy: The Quest for Competitive Advantage (19th ed.). New York, NY: McGraw-Hill/Irwi
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